Branson was a guest speaker at an Amsterdam congress on the inauguration day of Barack Obama. Participants were using Sendsteps Technology.
Questions could be asked by a text message, after checking them they were put on a large screen.2 students wrote “Will you take along two poor students to Obama?”, to which Branson immediately said yes!
This would never have happened if you would ask him directly. He got many other questions, only the best questions arrived on the screen. This made the congress very interesting, everybody was able to communicate with Richard Branson.
They left right after his speech to be on time in Washington. It was a great success!